Purpose, Vision, Mission, Values

While each of our Associates and their businesses will have their own Purposes, Visions, Missions and Values; we have laid down those of MultiCOACH to ensure harmony and cultural alignment within the cooperative. Associates who do not feel sympathy with these statements of MultiCOACH are discouraged from seeking membership. They form the basis of our combined Code of Conduct.

Purpose

This is why MultiCOACH exists. It gives us meaning, a reason for doing what we do. It guides and inspires us as we decide what we might do or not do as our environment and opportunities change. It is greater than any one or several individuals within MultiCOACH or Associated with us. It continues and survives all personnel. It is ...

‘To holistically assist and enable owners, directors and managers of businesses small, medium or large, to most effectively improve business and personal performance in the achievement of their own purposes.’

Vision

This is what MultiCOACH looks like when it’s Purpose is being achieved. Our Vision is how we see ourselves and our market at some point in the future. It is our dream of the enterprise we are striving to create. It is the end we have in mind as we begin, and as we continue. It includes a BHAG – Big Hairy Audacious Goal. It is what we see is needed by the world of clients we aim to service. It enrols and inspires all those who would want to become involved with us as coaches/consultants or as clients. It is our business expression of the Values we subscribe to. It is …

'A national association of diverse coaches/consultants cooperatively serving the specific interests of local businesses and their personnel with the most relevant and effective products/services and delivery, making MultiCOACH the preferred source of professional services to businesses of all sizes, industries and requirements.'

Mission

Our Mission is a broad description of how we intend to turn our Vision into reality within the context of our Values.

There are many ways that MultiCOACH could seek to build an organisation to deliver the benefits sought by businesses.

MultiCOACH has chosen to grow gradually by carefully inviting selected coaches and consultants to cooperate with us where the market mechanism fails to deliver, that is, where excess demand and capacity struggle to equalise.

Our approach is one of quality over quantity. Growth may be exponential, but the speed of that growth will still be governed largely by the availability of suitable coaches and consultants with the ethics to appreciate our Values and Vision, and the commercial acumen to grasp and leverage our business model.

RESULTS for shared clients generate additional profits for our Associates, and better service for those clients.

Results also generate referrals to new business and an ever increasing and improving reputation.

The combination of ever increasing opportunities for Associates and our reputation for achievement serves to attract the interest of the right kinds of potential additional Associates to join our cooperative, so creating a virtuous cycle of aligned and ever increasing benefits for clients, Associates and MultiCOACH alike.

Values

These are how MultiCOACH exists. They are the things we hold dear, important, sacred ... even beyond our Purpose. They define the attitudes and behaviours we endorse in the achievement of our Purpose. To cross them is to contradict and so invalidate our reason for existing. They include …

Responsibility - deliberately influencing outcomes, making and keeping promises, owning the consequences of actions
Excellence - constantly seeking and implementing new and better ways to genuinely make a positive difference
Synergy - a cooperative win-win-win mindset so that Together Everyone Achieves More
Understanding - concertedly inhabiting the perspectives and feelings of others as a basis for better appreciating and acting in accord with their needs and desires
Leadership - we ‘walk the talk’ by showing courage, optimism, initiative and perseverance
Transference - appropriate, accurate, clear, concise communication of meaning and methods that enable performance
Service - over-delivery which turns all our clients into 'raving fans'

What we value above all else is RESULTS. If we don’t or can’t add value, we shouldn’t be involved. By exercising our Values, we add value, and achieve results. We do this best as a TEAM, in concert with each other and our clients.

RES-U-LTS reflects the logical order of our Values. RES are inwardly focused, on ourselves individually and as the TEAM of MultiCOACH. U – which represents Understanding – is the bridge we cross to engage with our clients. And when we engage – we deliver LTS.